In what languages should you think?

Excellent sounding wine all year round!

One of my favorite local wineries surprised me last year. At a local wine event I offered the owner to go through his German brochures, his website and business card for free (or better…for a glass of his Reserve) right before summer, to be prepared for the winery visitors. He told me he didn’t need it, he already has it in English.

I can not emphasize it enough: if you try to sell in a country where the native language is not English, you will increase your sales tremendously if you choose to present your product to the public in their own language.

Over 55% of all content on the Internet is available in English. However, the fact is that not 55% of the world’s population speak good enough English to keep reading information in English.
Do you know what happens with information that people don’t understand? It gets lost…

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