One of my favorite local wineries surprised me last year. At a local wine event I offered the owner to go through his German brochures, his website and business card for free (or better…for a glass of his Reserve) right before summer, to be prepared for the winery visitors. He told me he didn’t need it, he already has it in English.
I can not emphasize it enough: if you try to sell in a country where the native language is not English, you will increase your sales tremendously if you choose to present your product to the public in their own language.
Over 55% of all content on the Internet is available in English. However, the fact is that not 55% of the world’s population speak good enough English to keep reading information in English.
Do you know what happens with information that people don’t understand? It gets lost…
View original post 269 more words